About

HELLFEVER is a concept-driven horror brand, anchored by immersive storytelling. Each narrative drop unlocks a collection of corrupted transmissions, brought to life through apparel, fiction, short films, and more. 

Wear your fear. Unlock the transmission.

Launched in May 2025 by author and filmmaker Rob Ulitski, HELLFEVER is an extension to Rob's brand of horror - a blend of analog aesthetics, body horror, found footage and twisted technology. 

How it works: 

NARRATIVE DROPS

1) Place your order - every t-shirt is themed to the latest drop. When a new drop is introduced, the old one disappears! 

2) Order is fulfilled - your order is custom printed and sent out. 

3) Receive a secret link with your order confirmation - instant access after checkout.

4) Access the transmission - via the secret link, you will access a short film, short story, zine and bonus extras, all building upon the drop theme. As HELLFEVER builds, these drop assets will include a range of new formats and ideas. 

5) Receive your t-shirt(s) - you now have the full story and a t-shirt to remember it by! 

How it works: 

PUBLIC ACCESS:

- All products in the Public Access collection are apparel-only. Everyday weird, without the bonus content.

FAQs

What is HELLFEVER?

HELLFEVER is a concept-driven horror brand, anchored by immersive storytelling.

Do you sell physical or digital products?

We sell physical apparel on our store, which is printed and shipped to you. Each order also unlocks a host of digital downloads / assets, which tie in with the current concept. These are immediately accessible after purchase.

What is your refund policy?

You can see the refund policy here:

REFUND POLICY

Production / Fulfilment

Every shirt is custom printed when you order.

This ensures we don't hold surplus stock and is better for the environment. It also means we can quickly conceptualise new designs.

How much is shipping?

Shipping in the UK / Europe / USA is free. Worldwide shipping will show at checkout. All orders of 2 or more shirts are eligible for free shipping worldwide.

How long does shipping take?

Shipping Times

Fulfilment - 3-5 business days

Shipping - 3-7 business days

Total shipping time - 6-12 business days

See shipping policy for more info.

What happens once I order?

Your order will be directed to one of our printing partners, and you will receive an order confirmation, containing a secret link.

You will have immediate access to the concept assets (e.g. the short film / short story and other relevant media) tied to the concept.

You will then receive your physical order as soon as it is printed and shipped.

What is the Alphabet Archive?

The Alphabet Archive is our hero concept - a collection of corrupted transmissions, brought to life through apparel, fiction, short films, and more.

Each drop will follow a letter of the alphabet, starting with [A] // Aliens. 26 drops, 26 immersive horror experiences.

Who handles the creative (e.g. directing / writing / photography)

Rob handles the overall creative for HELLFEVER, including directing, product/ concept photography, graphic design and writing. Any collaborations or work from other creatives will be credited on the site.

Who designed the shirts?

The shirt designs are a mix of direct artist commissions and designs Rob has created, with original and copyright-cleared assets.

Can I share the secret link with friends?

Access to the transmission page is limited to one person per order. Please respect the spirit of the brand and experience by keeping the link and any passwords to yourself.

If page views on the transmission page outnumber orders, we will have to explore restricting access with serial keys or per-person limits, which we'd prefer not to do.

How often are drops?

We are aiming to launch a new concept drop every three to four months. Keep up to date by signing up to the HELLFEVER email community.

Wash Care

Turn the garment inside out to protect the print. Wash in cold water (30°C/86°F) on a delicate cycle using a soft detergent. Avoid fabric softener, bleach, dry cleaning, and tumble drying to prevent fading, shrinkage, or damage to the print.

[A] // Aliens

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